Building Wealth For Latinés, By Latinés.

Hi, I’m Cindy!

A college professor turned entrepreneur and financial educator, my path has been shaped by reinvention and betting on myself.

As the founder of R.O.S.C.A.™ — the first fintech/social app digitizing tandas — I speak at the intersection of culture, money, and courage, helping audiences build wealth on their own terms.

My work has been featured on ABC30 and Female Entrepreneur Magazine, where I received the Femmy Trailblazer Award.

Who I Serve

If your audience includes Latines, first-generation professionals, women in business, or anyone who has ever been underestimated, I have a message that will resonate long after they leave the room. Topics include:

- Fortune 500 DEI & ERG events
- Women in Leadership conferences
- Startup & entrepreneurship summits
- Small business development centers (SBDCs)
- Chambers of Commerce events
- Corporate financial wellness programs
- HR & talent development conferences
- Credit union & community banking events
- Financial literacy workshops
- Wealth management conferences
- Investor & pitch competitions
- Economic empowerment summits
- University commencement & convocation speakers
- Community college financial literacy programs
- High school entrepreneurship programs
- Graduate business school panels
- Hispanic Heritage Month events
- Women's empowerment conferences
- Immigrant community financial workshops
- Nonprofit fundraising galas & keynotes
- Podcast guest appearances
- Panel moderator & host
- TEDx speaker
- Book clubs & literary events

I leave rooms informed, inspired, and ready to act.

Trusted By…

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Taqueria Summit 2024

More Press

I've had the honor of speaking for Techqueria, the Banking and Fintech Summit, Latinas in Tech, and the Dublin Tech Summit, and have attended and hosted events including the Forbes 30/50 Summit in Abu Dhabi. I even auditioned for Shark Tank! My speaking experience spans well beyond the stage, from university business, ethnic studies, English, and critical thinking classes, to corporate ERGs and professional organizations. I've also proudly sponsored events alongside powerhouse communities like Social Chica and Suma Wealth.