Yesterday’s traditions, today’s technology.
About the App
Despite being one of the largest and fastest-growing demographics, Latines in the U.S. have always struggled with financial education and access. A bad mix of scarcity mentality, money wounds, language barriers, and systemic oppression have kept our communities locked into financial deserts. Yet, we’ve always pulled through. We’ve always found ways to rally together, relying on one another to build better lives for the generations to come.
R.O.S.C.A. was born from this same fortaleza. This desire for more, for all of us. We set out to create a modern-day platform that preserves the spirit of unity, trust, and financial freedom that our ancestors’ lending circles inspired. In the spirit of lending circles, we pooled together our resources to create a space at the intersection of finance, technology, culture, and heart.
Dinero Con Confianza
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Dinero Con Confianza 💵
Nuestra Promesa
We’re committed to breaking down the barriers that stand in the way of having full control over their finances. Through trust, community, and culture, we’re empowering each other to build our own futures–sin fronteras.
It’s Personal
Cindy’s unique worldview from being both a college professor and a child of Mexican-immigrants has evolved into a deep passion for social justice, equity, and accessibility, especially for the Latine community.
Growing up watching her family and neighbors take part in community money circles, or tandas/cundinas, also known as rotating savings and credit associations (roscas), she knew that, while this age-old tradition worked, there had to be a way to modernize it. She got to work, building a team of app developers, financial experts, marketing managers, and business coaches to help make R.O.S.C.A. what it is today.
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