What is a tanda?
A tanda is a rotating savings circle rooted in Latin American tradition — trusted friends or family who each contribute regularly, taking turns receiving the full pooled amount, no banks, interest, or debt required.
Many other cultures practice this same concept under different names, like susus, hui, and chamas, but the spirit is always the same: trust and community.
At R.O.S.C.A., we're honoring the age-old practice of communal saving — passed down through generations of tandas and cundinas — and inspired by that same spirit of trust to build a community of support, education, and modern tools for the financial future we all deserve. Because when we invest in each other, we don't just close gaps — we open doors.
Yesterday’s traditions, today’s technology.
Dinero Con Confianza
💵
Dinero Con Confianza 💵
It’s Personal
Cindy’s unique worldview from being both a college professor and a child of Mexican-immigrants has evolved into a deep passion for social justice, equity, and accessibility, especially for the Latiné community.
Growing up watching her family and neighbors take part in the traditional Tanda (also known as cundinas or roscas), she knew this age-old tradition was the key to our community’s wealth. She saw that while the Tanda worked, there had to be a way to modernize it with tech, security, and global reach.
Nuestra Promesa
We’re committed to breaking down the barriers that stand in the way of having full control over their finances. Through trust, community, and culture, we’re empowering each other to build our own futures–sin fronteras.
About the App
Despite being one of the largest and fastest-growing demographics in the U.S., Latinés have long faced financial deserts — shaped by scarcity mentality, money wounds, language barriers, and systemic oppression. But we've always pulled through, relying on each other to build better lives for generations to come.
R.O.S.C.A. was born from that same fortaleza — a modern-day platform preserving the trust and unity of the traditional tanda. While many ask "What is a tanda?", our community knows it as a lifeline: a way to pool resources when banks turn us away.
Our app is currently in beta, meaning we're still building and improving — and we'd love your help shaping it.
Claim your spot!
Join the Movement. Sign up for our Metiche Newsletter to learn more about what a Tanda can do for you and get updates on our app launch.